Michael returns to the booth to cover collaboration and partnerships with Richard Sale CEO, Digital Fitness Division at The Original Fit Factory, previously of Peloton. 

Discussion points in this episode:

• How partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costs
• Why there needs to be a recognisable connection between collaborative companies
• Ways to avoid diluting your brand message 
• How the fitness industry can deal with churn

Behind the microphones:

Richard Sale CEO, Digital Fitness Division at The Original Fit Factory:

https://www.linkedin.com/in/richard-sale-3ba49a37/

Michael Smink, Strategic Growth Lead EMEA, Chargebee:

https://www.linkedin.com/in/michael-smink/

Katie Searles, Editor, InternetRetailing and DeliveryX:

https://www.linkedin.com/in/katie-searles-522451132/

• (00:00) - Tempo: 120.0