There's one alarming statistic about video on social media.

Of all videos viewed on social media 75 to 80% of them are viewed with volume on 0.

This means that subtitles are crucial.

If you don't have subtitles on your video that you post on social media, you've lost before you even begin.

The thing about subtitles, is that they have to be burned onto the video.

That's so they appear, no matter where the video is posted.

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