Sugata Sanyal is the CEO and founder of ZINFI Technologies, a leader in Unified Channel Management (UCM) that enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level.

On this episode of Fuel Growth, learn more about acquiring new customers through a channel-led growth strategy, and the role of technology in the channel-led model.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.