Linda Ong is the president of TruthCo., an independent brand consultancy crafting culturally relevant insights and brands. Ong and TruthCo. have been at the center of some of the most high-profile brand transformations in the media and entertainment industry over the past 20 years including the brand strategy for History Channel and the Ellen DeGeneres Show, the re-launch of Bravo, and the recent ascendance of Univision. Recetly, Linda was most recently named one of the 100 Most Creative People in Business by Fast Company in 2014.