Success Confidentials

Success Confidentials

By The Patient WhisperersBusinessMarketing
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Success Confidentials episodes

  • SC 107 - Doctors on Social Media: Medical influencer or expert provider?

    ✅  Steal our complete social media system in upSKILLery here: https://www.upskillerylms.com/social-media-program You see doctors on social media with hundreds of thousands of followers and millions of views - yet you personally find them unprofessional, unlikable and even cringy at times. Meanwhile, you're working hard to gain trust and build credibility... and your videos are getting a few thousand views, and your follower count isn't exploding. What gives? Do you copy their strategies?

    Here's the difference: it's all in your goal. Is your goal to:

    ➡️ become a 'medical influencer' and gain brand deals? (Think the dentist that has videos sponsored by Colgate.)

    ➡️ grow your practice - generate local patientsIf your goal is the first, then yes there is an element of polarity that contributes to going 'viral' and gaining followers en mass.


    If your goal is - like most doctors we work with - simply to grow your practice and patient base locally, then your strategy is going to be much different than these influencer doctors or providers. Harvard psychologists say that we as humans instantly judge someone by:

    ✅ do I like you? (warmth)

    ✅ do you care about me? (attentiveness)

    ✅ can I trust you? (credibility)


    This certainly applies to our scroll and the content we put out there. Showing your passion on social media and giving your audience what they need to make this three part judgement is what will connect with real people in your community who will become real patients in your doors. In contrast, you don't necessarily have to win this same judgement to gain a follow if you're looking to influence - in that case the more shocking, surprising and polarizing you are the better! Your audience is only following you for your content and would never choose you as their provider - and that's ok, because that's not the goal.

    📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials⬆️ Subscribe so you never miss a hot topic and quick win for your practice.

    👍 If you found this insightful, hit the LIKE to let us know it resonated.

    💬 Let us know in the comments your perspective and any topics you'd like to see us tackle!

    🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07

    If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

    7 min
  • SC 106 - Hiring a Social Media Marketer for Your Practice

    ✅  Steal our hiring & onboarding system in upSKILLery here: https://www.upskillerylms.com/course/hiring-social-media-coord Hiring for this role changed everything for this real practice last year. (real case study)

    📈 (real case study) Through using our hiring/onboarding/training program, this practice brought on a social media/marketing manager and in under 6 months on social media alone:

    ✅ reaching 300% more people!

    ✅ getting more leads: +20% YOY

    ✅ spending less: -25% YOY cost per lead We get it, we were in your shoes once upon a time in our own premium healthcare practice. Here's our story:

    ➡️ FIRST: We tried EVERYTHING (agencies, DIY) and figured out what worked. We generated $2 Million in annual cash pay revenue JUST from social media alone.

    ➡️ SECOND: We created a system and hired a social media coordinator with a real job description, responsibilities, tasks, reporting and accountability.

    ➡️ THIRD: We laid it all out in a blueprint for success so YOU don't have to reinvent the wheel, and you can not only get help but see real growth. Win-win!

    📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

    ⬆️ Subscribe so you never miss a hot topic and quick win for your practice.

    👍 If you found this insightful, hit the LIKE to let us know it resonated.

    💬 Let us know in the comments your perspective and any topics you'd like to see us tackle!

    🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07

    If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

    9 min
  • SC 105 - How to set clear healthcare practice goals

    ✅  Steal our goals calculator here https://www.upskillerylms.com/course/pipeline-calculator

    When we got clear (and granular) about our goal #s, communicated expectations, and obsessed about how to improve each conversion point, the results blew us away in our own practice: we added $1Mil in cash pay revenue in one year, with no extra ad spend.

    📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

    ⬆️ Subscribe so you never miss a hot topic and quick win for your practice.

    👍 If you found this insightful, hit the LIKE to let us know it resonated.

    💬 Let us know in the comments your perspective and any topics you'd like to see us tackle!

    🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07

    If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

    9 min
  • SC 104 - The #1 Video Mistake on Social Media

    ✅ Get our entire social media success program in upSKILLery here:https://www.upskillerylms.com/social-media-program Do NOT waste your time creating and posting videos if you're making this mistake! It keeps views low and watch time short - and worst of all, makes people tune you out.

    📨 Become an insider and subscribe for additional insights and inspo:https://www.thepatientwhisperers.com/successconfidentials

    ⬆️ Subscribe so you never miss a hot topic and quick win for your practice.

    👍 If you found this insightful, hit the LIKE to let us know it resonated.

    💬 Let us know in the comments your perspective and any topics you'd like to see us tackle!

    🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07

    If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

    7 min
  • SC 103 - What You Need to Know Before A Practice Photoshoot

    ✅  Steal all of our secrets to success in upSKILLery here: https://www.upskillerylms.com/browse

    Do NOT book a photo/video shoot until you know what is a waste of money vs an invaluable investment!

    📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

    ⬆️ Subscribe so you never miss a hot topic and quick win for your practice.

    👍 If you found this insightful, hit the LIKE to let us know it resonated.

    💬 Let us know in the comments your perspective and any topics you'd like to see us tackle!

    🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call: https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07

    If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

    9 min
  • SC 102 - Practice Revenue Leaks: A Good Secret Shopper Tells You Where and How to Fix Them!

    Are potential patients turned off before they even get in the door? Why a secret shopper on your practice is the easiest and best way to find out.

    ✅ Available Resources:

    • SECRET SHOPPER by The Patient Whisperers https://www.beapatientwhisperer.com

    • 👍 If you found this insightful, hit the LIKE to let us know it resonated.

      💬 Share in the comments your perspective and any topics you'd like to see us tackle!

      👉 Subscribe to stay in the know.

      📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

      🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


      If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

      10 min
    • SC 101 - Why Your FAQs Are Turning People Off (And What To Change NOW!)

      Did you know 60% of people read FAQs when they're considering a procedure, service or product online?!? We're sharing what is killing your conversions (turning them off and away) and what you can change NOW to nurture that interest into ACTION!

      ✅ Available Resources:

      • GUIDED EXERCISE - Define Your Brand Differentiators & Understand Your Consumer https://www.upskillerylms.com/course/brand-exercise

      • 👍 If you found this insightful, hit the LIKE to let us know it resonated.

        💬 Share in the comments your perspective and any topics you'd like to see us tackle!

        👉 Subscribe to stay in the know.

        📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

        🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


        If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

        5 min
      • SC 100 - Upset Patients: How to Recover and Avoid Reputation Damage

        💥 Reputation damage or recovery? How we handle upset patients has a huge impact on our revenue and reputation as a practice. One unhappy negative review can drive 22% of patients away and 90% of people will change their mind about a referral if the provider has bad, poor, or weak reviews.

        ✅ Available Resources: *Just Dropped* in our appWeekly Microlearning: 🪷 Soothing the Upset Patient 8-Week Series 🪷 https://www.upskillerylms.com/course/demo-weekly-soft-skills

        ✨ DEMO the upSKILLery™ app:

        ✨ Go to Apple or Android app store, search "upSKILLery"

        ✨ Create a login (free)

        ✨ Demo a few weekly upSKILLs


        👍 If you found this insightful, hit the LIKE to let us know it resonated.

        💬 Share in the comments your perspective and any topics you'd like to see us tackle!

        👉 Subscribe to stay in the know.

        📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

        🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


        If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

        6 min
      • SC 99 - Combat Your Biggest Threat: Misinformation On Social Media

        The New York Times said this year that 🔍

        "TikTok is the new search engine for Gen Z." People are more than ever turning to social media to research procedures and services. We must be part of the narrative to help our potential patients avoid misinformation and find credible guidance.

        Find out what you can do NOW to reach your audience before they're turned off by posts that don't represent accurate information.

        ✅ Available Resources:

        • Social Media Training Program https://www.upskillerylms.com/social-media-program
        • Social Media Ads Guide https://www.upskillerylms.com/course/social-media-ads
        • Browse All https://www.upskillerylms.com/

        • 👍 If you found this insightful, hit the LIKE to let us know it resonated.

          💬 Share in the comments your perspective and any topics you'd like to see us tackle!

          👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

          🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07

          If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

          7 min
        • SC 98 - Why Social Media Isn't Working For You (And How to Fix That!)

          It's not the social media that's not working. We hate to break it to you, but it's you. But it's ok! It's not really you, you're just missing some pieces to the puzzle.

          ✅ Available Resources:

          • Social Media Training Program

          • 👍 If you found this insightful, hit the LIKE to let us know it resonated.

            💬 Share in the comments your perspective and any topics you'd like to see us tackle!

            👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

            🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


            If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

            8 min

          About Success Confidentials

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          🎙️ UPDATE: We’ve taken a little break to focus on the learning content you've asked for in our app. Please enjoy a few of our favorite past episodes. We’ll be back!