Oura has been making headlines for months, most recently with its massive $900 million funding round, valuing the wearables giant at $11 billion. And before that, for expanding its partnership with the U.S. Department of Defense, causing social media controversy. In September, while at Brainstorm Tech, Allie sat down with Oura CEO Tom Hale to talk about the company’s growth, data privacy, the biggest challenge he’s faced as CEO, the unexpected places he’s unlocked consumer value, and more.

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