What makes a man ‘successful’ now? And who gets to decide? In this opening chapter of The InBetween Man, Max reflects on what sort of bloke he aspires to be, taking the scenic route via Lynx Africa, Nuts magazine, and Jamie Oliver’s moped. He also meets Fernando Desouches, Managing Director of advertising agency New Macho, who explains: ‘Success is to men what beauty is to women.’ But what does he mean?

CREDITS

Written by Max Dickins [@maxdickinswrites]

Editing and music by Rich Le Gate [@rjlegate]

Guests: Fernando Desouches and James Scroggs

Animation: Alex Jenkins

Voice artists: Lenny Sherman, Gareth O’Conner, Jack Barry, Sharlit Deyzac

Continue the journey on Instagram - @Inbetween_Man

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