Watch out, it's a bonus episode! Success BEGINS as an inside job and on this episode, the fourth in this series on success, we're going to talk about PROOF. Proof is a tricky thing - to have people buy from us, we need proof of success; but to have proof of success we need to have people buy from us. Uh-oh. How do we find our way out of this chicken-egg cycle of proof? With one key question. Listen on to hear the question you need to find the proof you ALREADY HAVE.