Recently, I had the pleasure of leading a Success Lab session for the Ten Tenths community. We dove deep into our industry's changing landscape, and the feedback was incredible. I'm excited to share this exclusive replay with my subscribers.

In this recorded session, I explore two fundamental questions that every broker and agent need to answer:

* What kind of business am I running?

* What phase or stage of business am I in?

These aren't just theoretical questions—they're the foundation for building a truly effective marketing strategy. Just as a home renovation needs a thoughtful plan, your brand and business deserve the same strategic consideration.

Understanding these core elements is crucial. Without this clarity, too many business owners fall into the trap of copying generic marketing approaches, hoping that something will eventually stick.

If you've experienced the frustration of training that tells you, “Just do more,” this will be enlightening. There is another way to practice real estate - but it requires intention and bravery.

As a subscriber, you now have exclusive access to this valuable Success Lab replay. Watch it at your convenience and start building a more intentional marketing strategy.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandymcmaster.substack.com