Success Leaves Clues: From Biology Teacher to Menopause Expert with Helen Clare

In this episode of the "Success Leaves Clues" series, Sarah sits down with Helen Clare, a senior mentor at The Coaching Revolution and the founder of the thriving business, Menopause in Schools.

Helen is the perfect example of how choosing a specific niche and understanding your ideal client can supercharge a coaching business. A former biology teacher, Helen utilised her background to build a portfolio career that supports schools and teachers through perimenopause and menopause.

Whether you are struggling to define your niche or afraid that narrowing your focus will limit your opportunities, this frank and insightful conversation is a must-listen.

What You’ll Learn in This Episode:

• The Power of a Clear Niche: How Helen transitioned from biology teacher to menopause coach by realising her ideal clients were the people she already knew and understood—teachers.

• What "Menopause in Schools" Actually Looks Like: Helen breaks down her portfolio business, which includes one-to-one coaching, writing menopause policies for schools, running staff workshops, and training "Menopause Champions" to support staff retention and well-being.

• Fearless Marketing: Why Helen isn't afraid to use frank language (like "vagina" or "menstrual flooding") on LinkedIn. She explains why normalising these conversations is vital and how it attracts the right clients rather than getting her banned.

• The "Special Case" Syndrome: Helen discusses the biggest trap new coaches fall into: believing their business is a "special case" where standard marketing rules don't apply.

• The "Bad Penny" Strategy: Why you don't need to be everywhere to be successful—you just need to be ubiquitous to the right people. Helen explains how to become a "bad penny" that your ideal clients keep seeing.

• Why Marketing to Everyone is Marketing to No One: A great analogy about gardening—why casting your seeds to the wind doesn't work, and why you need to "plant" your message where your audience actually hangs out.

Are you treating your coaching business like a "special case"?. Take a page out of Helen’s book: define your audience, speak their language, and stop casting your seeds to the wind!

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