Guy Bammorita, is the author of Creative Bones...How Creativity Works...No Really! Guy shares secrets on marketing. Formerly a resident of Austin, he now lives in San Francisco. He recalls his days at the University of Texas when he was seeking a more creative life. He fell in love with writing. Most people really don't know what they want to do. He learned his craft from great art directors and reading copy that he respected. After joining GSDM, he rose through the ranks and taught at UT in Creativity. Now, years later, he presents his book Creative Bones as a gift.

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