What happens when your professional success is no longer enough to satisfy your personal “why”? This week on A New Direction, Coach Jay explores the deeper mechanics of fulfillment with a man who has mastered the art of the pivot. Bob Winstead joins us to discuss the essential shift from chasing achievements to living a life rooted in purpose and Leadership. If you’ve been feeling like you’re winning the race but running in the wrong direction, this conversation is designed to help you recalibrate your internal compass and find a path that truly resonates.

Leadership isn’t just about the person at the front of the room; it’s about the values that person carries when no one is watching. Bob brings a wealth of experience in building organizations and fostering high-performing teams, but his real expertise lies in the “human element.” We will dive into how authentic success is built on a foundation of service and integrity. Bob shares his philosophy on how to lead with an “impact” mentality, ensuring that every milestone reached is a victory for the collective rather than just an individual accolade.

In this deep-dive episode, Coach Jay and Bob unpack the leadership, entrepreneurship and the “Purpose Gap”—the space between where we are and where we feel called to be. They’ll explore practical strategies for identifying your core mission and, more importantly, how to integrate that mission into your daily leadership style. Whether you are an executive, an entrepreneur, or a community builder, you’ll learn why a clear sense of leadership with a purpose as the ultimate competitive advantage and the only sustainable fuel for long-term success.

Join us for this live transformation! This isn’t just an interview; it’s an opportunity to audit your own leadership journey and ask the hard questions about what success really means to you. Don’t miss this chance to hear Bob Winstead’s insights on how to align your work with your soul’s direction. Tune in live and take the first step toward a more purposeful future.

If you would like to connect with Bob and learn more about his leadership go to his website: Bob Winstead for NC Secretary of State

You can also go directly to his facebook page Bob Winstead

Please thank the sponsors of A New Direction we are so grateful that they help us cover our expenses!

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Here is the truth: You tune into A New Direction because you want to grow. But consuming content and executing strategy are two different things. If you are leading a company between $5M and $50M and you feel like you are hitting a ceiling, the problem isn’t a lack of information. It’s likely a “human” bottleneck.

I am Coach Jay, a Behavioral Strategist who specializes in fixing the friction that kills profit. I don’t just look at your P&L; I look at the psychology of the people driving it. I recently helped a stalled mid-market firm save $3 Million and secure new capital—not by firing people, but by realigning their behavior.

Stop guessing. Let’s find the millions trapped in your org chart. Reach out for a discreet conversation: 919-369-2121 or visit TheCoachJay.com.

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