In this episode, I’m joined by Kelly Watts, a business mentor dedicated to helping new coaches and entrepreneurs break free from the 9-to-5 and create businesses they’re passionate about.

We discuss the realities of competition in business and why it’s important to embrace it rather than fear it. Kelly shares her insights on using competitor analysis to define what makes you unique, fill the gaps in your niche, and align your offers with your values. She also opens up about her journey of building her business as a working parent and the importance of authenticity and storytelling in connecting with your audience.

So grab a cup of coffee, get comfy, and let's get into it! 🚀