How does humor play into how you think about sales?  Not sure if you ever have considered that, but I know one person that has, and it is Ron Goodwin with Goodwin Graphics in Cohasset, Massachusetts.

Ron has been using humor in his sales approach since 1976 to help keep his customers coming back and develop relationships.  45 years later, some of his best customers have their sons or daughters doing business with his shop.  Now, that’s loyalty.

In this episode of Success Stories, we’ll learn how he speaks their language keeps his customers coming back for more.