On today’s Success Stories podcast we are going to focus on what it takes to change the focus of your business from one type of customer base to another.  That’s what Ron Augelli with We Talk Shirty in Scranton Pennsylvania did, and he is going to share his insights with that journey.

So grab some paper and a pencil and come along for the ride as we walk you through that journey of getting from A to B, and what you need to do.