It’s a challenge I hear from exhibitors all the time: How can we possibly stand out with only a 10-by-10-foot booth in a sea of (much larger) exhibits? And while that scenario may feel impossible to overcome, it really isn’t. Ultimately, it doesn’t matter how big or small your company is, how well known you are, or how much money you’ve spent to be there. Sometimes the ‘little guys’ can actually draw a bigger audience than a household name. (I know because I’ve been that ‘little guy’!) What really matters is the strategy you use before and during the show