When starting a new business or preparing to bring a new product or service to market, why do most wantrepreneurs (entrepreneur want-to-be's) hit the wall and fail miserably? The next time you move to start a new business or roll out a new product or service, what resources and practices will you adopt to help implement your unique success advantage strategy? By considering and implementing 3 simple business behavioral shifts you can significantly increase your odds toward attaining business start-up and/or new product or service development and distribution success. What are these 3 simple business behavioral iterations? That is our focus on this edition of, “The Strategist Radio LIVE."