Scott Aaron shares his journey of transitioning from in-person coaching to building a personal brand and leveraging LinkedIn to grow his online business. He emphasizes the importance of focusing on a specific platform, such as LinkedIn, to build a personal brand and connect with the right audience. Scott also highlights the significance of getting results for clients and collecting testimonials to establish credibility and social proof. He advises starting with one-on-one coaching to prove your concept before creating digital products or scaling your business. Scott discusses the power of AI in enhancing business operations and recommends AI tools like ChatGPT, perplexity.ai, and opus.pro.

Takeaways

• Focus on building a personal brand on a specific platform, such as LinkedIn, to connect with the right audience.
• Get results for clients and collect testimonials to establish credibility and social proof.
• Start with one-on-one coaching to prove your concept before creating digital products or scaling your business.
• Utilize AI tools like ChatGPT, perplexity.ai, and opus.pro to enhance business operations and create engaging content.

Episode Resources

Guests Links 🔽

• Connect with Scott Aaron on LinkedIn
• Learn more about The Time to Grow

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud