Our good friend and accomplished Portfolio Marketing Director, Helen Bradshaw, previously with Dignity Plc and Simply Cremations joins us for episode 6 of our Talking Local podcast. Another good friend of ours, Director and Founder of Avens Marketing and The Funeral Marketing Club, Debbie Avens is also in discussion with Peter Cronin about where local marketing can increase engagement and connection with communities, as well as how using tone of voice and brand consistency can build trust in the Funeral Industry.