What’s the key to successful business development? Forming relationships and “being your most authentic self,” says Bradley Dyer Jr., senior business development officer at $1.4 billion asset Credit Union of America in Wichita, Kan., and a 2023 Credit Union Rock Star.

In this episode of the CUNA News Podcast, Dyer Jr. shares his approach to business development and explains his commitment to serving the dedicated teachers and health-care professionals who make up much of the credit union’s membership.