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Successful content marketing for start-ups with Theresa Imre
Starting your own company is very exciting! So most of us can’t wait to tell the world everything that’s going on behind the scenes. But while content marketing offers a low-cost opportunity to do so, random storytelling won’t do its potential justice. Markta CEO Theresa Imre explains what's necessary to make content marketing an effective tool for various entrepreneurial activities — from fundraising to customer acquisition.
Theresa Imre is the founder of markta.at, a digital farmers’ market, which skyrocketed during its first year in business. Her continuous efforts to save small producers and change the way we think about food production got Imre on Forbes’ famous “30 Under 30” list.
26:14-26:25:
„I was myself always surprised, when I talked with Mario, because he already knew more than I wanted to say to him, which is very fascinating if somebody knows already what you want to say and already gives you an answer.“
27:07-27:17:
„I was extremely fascinated, how precise and how clear he was able to develop personas, that I couldn‘t have described, even working with our customers.“
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By RDB.agency
5
11 ratings
Starting your own company is very exciting! So most of us can’t wait to tell the world everything that’s going on behind the scenes. But while content marketing offers a low-cost opportunity to do so, random storytelling won’t do its potential justice. Markta CEO Theresa Imre explains what's necessary to make content marketing an effective tool for various entrepreneurial activities — from fundraising to customer acquisition.
Theresa Imre is the founder of markta.at, a digital farmers’ market, which skyrocketed during its first year in business. Her continuous efforts to save small producers and change the way we think about food production got Imre on Forbes’ famous “30 Under 30” list.
26:14-26:25:
„I was myself always surprised, when I talked with Mario, because he already knew more than I wanted to say to him, which is very fascinating if somebody knows already what you want to say and already gives you an answer.“
27:07-27:17:
„I was extremely fascinated, how precise and how clear he was able to develop personas, that I couldn‘t have described, even working with our customers.“