Think back to the first time you decided to take your creator career seriously. You face a sea of decisions that can feel paralyzing. It’s no surprise then that one question keeps getting brought up when I talk to creators: How do you break through in a sea of distractions, choices and competition?

I don’t want to talk about an algorithm hack that will get you lots of views today. Rather, it’s important to build for longevity. I’ve noticed that some of the most successful creators started by setting parameters. More specifically, they work from a mindset that maximizes focus. Specifically: Tap into your competitive advantage, and work to become the best at that advantage.