This week we shift our focus from the usual suspects, Bluetooth & beacons, to the application experiences they enable. While Bluetooth, proximity and Real Time Location System technologies can increase efficiency and create new user interactions, among other use cases, it is ‘all useless if it doesn’t result in applications that people can engage with’. Sean Van Tyne, Customer Experience Architect of Van Tyne Group, coaches us on some of the tools they use to help companies ensure the customer journey is a success such as heuristics, personas, and usability testing. Find out more about how user experience and customer experience gained importance and the companies that drove it. 

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