While high levels of price volatility in a rising market enhance the emotion associated with the grain marketing decision, price volatility also brings opportunity. Taking advantage of the opportunity requires discipline in the marketing decision. Jessica Groskopf and Cory Walters highlight the role of expected revenue in relation to production costs in making the grain marketing decision as well as the creation and importance of your farm’s average selling price.

Read more in their article at cap.unl.edu.