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Successful Journey Management in 7 steps EPS #30
For timestamps see below.
More and more organizations are using journey management tools such as Milkymap and TheyDo. But they drown in the amount of options that such a tool offers.
How do you prevent this for your organization?
Go through the 7 steps that Zanna & Miranda discuss in this podcast and make a conscientious choice whether you need a journey management tool and if so, how it should support you.
📌 Step 1 Make a list of all journeys within your organizations on 2 levels.
📌 Step 2 Collect data to prioritize the journeys.
📌 Step 3 Map one journey and find the drivers.
📌 Step 4 Collect relevant internal data.
📌 Step 5 Create a journey team.
📌 Step 6 Introduce a bi-weekly rhythm for improving the journey.
📌 Step 7 See measurable results in 2 to 3 months.
Go through steps 3 to 7 with one journey so you can learn and experiment. Only then start mapping the next journey.
After going through the 7 steps, you can make your own smart choices when it comes to your journey management.
(1:41) Why this podcast?
(02:55) Step 1: List all journeys
(05:45) Step 2: Collect data
(10:41) Step 3: Map one journey and find the drivers
(14:39) Step 4: Collect relevant internal data
(15:30) Step 5: Create a journey team
(16:57) Step 6: Introduce a rhythm for improvement
(18:24) Step 7: See measurable results in 2 to 3 months
NEW! Once You See It - Executive Guide to Human-Centric CX Transformation by Dr. Zanna van der Aa is out now!
It contains a unique combination of perspectives: the CEO perspective and the CX transformation lead perspective.
And in between these two parts of the book, she also shares a chapter on the role of AI in experience.
Accelerate in Experience Academy
Ready to create more business impact with Customer & Employee Experience? Join the 6-week Accelerate in Experience Academy by Dr. Zanna van der Aa. The proven method for CX transformation that delivers measurable results in just 3 months.
🌍 Trusted in 20+ countries by 11+ global brands such as Randstad, Allianz, Zain and Egon Zehnder. Now available online.
👉 Start your journey: https://academy.zannavanderaa.com/en
More info?
LinkedIn -> https://www.linkedin.com/in/zannavdun/
YouTube -> https://www.youtube.com/@dr.zannavanderaa
Website -> https://zannavanderaa.com/
Dutch version podcast -> https://beleving.buzzsprout.com
View all episodes
By Zanna van der AaFor timestamps see below.
More and more organizations are using journey management tools such as Milkymap and TheyDo. But they drown in the amount of options that such a tool offers.
How do you prevent this for your organization?
Go through the 7 steps that Zanna & Miranda discuss in this podcast and make a conscientious choice whether you need a journey management tool and if so, how it should support you.
📌 Step 1 Make a list of all journeys within your organizations on 2 levels.
📌 Step 2 Collect data to prioritize the journeys.
📌 Step 3 Map one journey and find the drivers.
📌 Step 4 Collect relevant internal data.
📌 Step 5 Create a journey team.
📌 Step 6 Introduce a bi-weekly rhythm for improving the journey.
📌 Step 7 See measurable results in 2 to 3 months.
Go through steps 3 to 7 with one journey so you can learn and experiment. Only then start mapping the next journey.
After going through the 7 steps, you can make your own smart choices when it comes to your journey management.
(1:41) Why this podcast?
(02:55) Step 1: List all journeys
(05:45) Step 2: Collect data
(10:41) Step 3: Map one journey and find the drivers
(14:39) Step 4: Collect relevant internal data
(15:30) Step 5: Create a journey team
(16:57) Step 6: Introduce a rhythm for improvement
(18:24) Step 7: See measurable results in 2 to 3 months
NEW! Once You See It - Executive Guide to Human-Centric CX Transformation by Dr. Zanna van der Aa is out now!
It contains a unique combination of perspectives: the CEO perspective and the CX transformation lead perspective.
And in between these two parts of the book, she also shares a chapter on the role of AI in experience.
Accelerate in Experience Academy
Ready to create more business impact with Customer & Employee Experience? Join the 6-week Accelerate in Experience Academy by Dr. Zanna van der Aa. The proven method for CX transformation that delivers measurable results in just 3 months.
🌍 Trusted in 20+ countries by 11+ global brands such as Randstad, Allianz, Zain and Egon Zehnder. Now available online.
👉 Start your journey: https://academy.zannavanderaa.com/en
More info?
LinkedIn -> https://www.linkedin.com/in/zannavdun/
YouTube -> https://www.youtube.com/@dr.zannavanderaa
Website -> https://zannavanderaa.com/
Dutch version podcast -> https://beleving.buzzsprout.com
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