With COVID-19 restrictions in place, fundraising events are going online. Phil Cooke shares key tips on how to take your live physical fundraising event online. Your virtual fundraiser can be successful! https://philcooke.com

Donate to The Influence Lab and get Phil's new book! "Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, And You" is available for pre-order here: https://influencematters.com

Find out more about The Influence Lab: https://influencelab.com

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here: https://youtu.be/IXQH4i9dI6o

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

Sign up for my blog and get a free eBook https://www.philcooke.com

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

Follow me:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com

Other Great Resources:

Schedule: New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.

**More about this episode: ** Successful Online Fundraising

If you're planning on online fundraising event, here's key points you need to know:

• Learn to adapt! This is not about duplicating your live physical event, but more about an adaptation of that event. Consider what elements will work best for your online event.
• Celebrity-driven events may work well for physical event, but you'll need to consider your audience if you use a celebrity for your online event.
• Leader-driven events allow the leaders to share the genuine story of what they do. Consider who you are inviting to join you online as you made the decision between a celebrity and a real leader of the organization driving the event.
• Pretaped or live event: The audience doesn't typically notice. Do what you feel most comfortable with as statistics don't necessarily show a difference between the two.
• Last year's rundown won't work. Take the essence and the goals of your event and adjust it for online.
• It doesn't have to be perfect. Keep your online event authentic and real.
• Plan key emotional moments. Show the story of your organization of lives that have been changed because of what you do.
• As you plan out the event, create one story arc, one overarching story of how your ministry is impacting lives.
• It's not about you – it's about the result of the work you're doing. That's what will inspire people to get behind what you do.
• Keep your event between 1-2 hours. With attention the currency of this moment, determine: What can you present that will be so compelling that it will keep people with you online for the entire event?