Even with all the new digital tools and data out there, the heart of PR is still all about relationships. In a recent episode of the Corner of Fifth Street Talk podcast, PR veteran Nataly Blumberg discusses her "new old school" approach and why it's more relevant than ever.

We chatted about how the industry has shifted from focusing on traditional media to a more complex, data-driven world. Nataly explains why she still believes that building strong connections is the key to success.