Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She’s also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand.

Key Takeaways:

- Winning strategies for marketing events

- The current state of PR and marketing

- How to build a great personal brand

Episode Timeline:

1:30 What is the current landscape for PR and marketing?

2:40 What's PR's role in a world where people are telling their own stories?

4:30 What are some common SEP problems people are having these days?

6:45 How to get leads through events

10:00 MicDrop's biggest success stories

12:00 How MicDrop got a placement in the Wall Street Journal

13:10 Pitches that get on Tod's nerves

15:00 How MicDrop helps develop thought leaders

17:00 How professionals can build a better personal brand

This episode’s guest:

• Katie Zeppieri on LinkedIn

• The MicDrop Agency

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