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"Successful Trade Show Engagement for Exhibitors" Part 4 - "Your KPI Measurment" With Lee Ali, MD Expo Stars #eventprofs
The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Tuesday 14th June 2022
In this fourth episode we discuss ""Your KPI Measurement"
✔What are the key metrics you need to measure that define success ?
✔What information do you need from attendees?
✔How will you collect attendee data?(pros and cons of badge scans, biz cards collected etc)
✔How will you integrate this data into your CRM?
✔How will you allocate the sales leads?
✔How do you measure your staff effectiveness on the booth?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.
You can watch this episode, and the other episodes here https://www.danassor.com/channels/special-events
https://www.danassor.com/ for all of my content.
View all episodes
By daniel assorThe Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Tuesday 14th June 2022
In this fourth episode we discuss ""Your KPI Measurement"
✔What are the key metrics you need to measure that define success ?
✔What information do you need from attendees?
✔How will you collect attendee data?(pros and cons of badge scans, biz cards collected etc)
✔How will you integrate this data into your CRM?
✔How will you allocate the sales leads?
✔How do you measure your staff effectiveness on the booth?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.
You can watch this episode, and the other episodes here https://www.danassor.com/channels/special-events
https://www.danassor.com/ for all of my content.