Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts The Art of Entrepreneurship podcast and is a mentor to other professionals in the space. 

Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn’t have access to the same resources large conglomerates did. So she started freelancing, and it turned into a business. 

What did the process look like? What skills did she hire for? Find out what Jackie learned along the way in this episode of Content Callout! 

Outline of This Episode

• [1:00] Learn more about Jackie Hermes + Accelity
• [6:31] Traditional education versus a hunger to learn
• [8:34] Jackie’s tips for engaging on LinkedIn
• [17:51] Tips for creating and building out a course
• [26:41] The symbiotic relationship between marketing and sales
• [32:58] Setting guardrails instead of strict processes
• [38:02] What should the first hire be?
• [41:49] Jackie’s top tips for marketers
• [45:26] How to connect with Jackie Hermes

Resources & People Mentioned

• Heather Monahan
• Shield: LinkedIn Analytics Tool
• Content Callout episode with Scott Cunningham
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Connect with Jackie Hermes

• Accelity Marketing
• Jackie’s personal website
• The Art of Entrepreneurship podcast
• Connect with Jackie on LinkedIn
• Follow Jackie on Twitter
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Connect With the Content Callout Team

• https://ContentCallout.com 
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