Suds Singh is the founder of Interesting Content, a video content production company that specialises in content for SaaS, Fintech and Beauty Brands.

Suds spoke about the importance of transparency and honesty to attract an agency you can trust. He shared his opinion on pitches, awards and what makes an agency a good fit.

Alex and Suds also had interesting discussions on how much values really matter, whether clients should look at accreditations of their agency and diversity in agencies.