(1) that sugar addiction is real, (2) that sugar addiction is a serious medical issue, and (3) that everyone must know about the reality of sugar addiction.

Coordinator Jill Escher dreamt of launching SAAD as she wrote her tell-all book, "Farewell, Club Perma-Chub: A Sugar Addict's Guide to Easy Weight Loss," in early 2011. She put together a team eager to spread the word about this widespread but largely unrecognized disorder, and picked the day before Halloween as the appropriate kickoff.

"Refined