Picture Organic Clothing is going way beyond common sustainability practices with things like castor bean oil waterproof membranes and sugar cane waste-derived polyester, and they are attempting to eliminate polybags from their entire supply chain.

So Sam Shaheen sat down with Picture’s co-founder, Julien Durant, and their sustainability manager, Florian Palluel to talk about these ambitious projects. And then we go in-depth on the new air-permeable membrane, Xpore, that they are putting in direct competition with Gore Pro and TNF Futurelight.

TOPICS & TIMES:

• Julian & Flo’s background (1:00)
• Sustainability practices (5:55)
• Poly Bags (11:14)
• What are the big sustainability problems you can solve? (22:20)
• Wearing atmosphere-captured carbon?? (24:10)
• Castor Bean Oil (28:00)
• Cost vs. Performance (31:50)
• Converting sugar cane into polyester? (34:12)
• Picture Organic’s “Xpore” (36:40)

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