The narrative structure of a creator involves building the character & storyline over time & multitude of content pieces. It requires taking what is an authentic expression of their creative flow into a structure that evolves over time which in the guardrails of what areas they are focusing on. This has fundamentally changed the concept to what a celebrity is in today's world. As well as what the power dynamics of the media industry at large are.

In this week's episode, Varun is joined by Sumedh Chaphekar, Founder & CEO of NOFILTR.GROUP to discuss Sumedh's journey from video production to truly understanding creator amplification.

Follow Sumedh Chaphekar on Instagram : @5pacebaby
https://instagram.com/5pacebaby?igshid=1shbqo0f0axr1

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