This podcast summarizes my second article in the Martech series I wrote in 2020 and talk about how to define markets better for innovation. Here’s the original article This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.jtbd.one/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.jtbd.one/subscribe</a>

This podcast summarizes my second article in the Martech series I wrote in 2020 and talk about how to define markets better for innovation. Here’s the original article This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe

This podcast summarizes my second article in the Martech series I wrote in 2020 and talk about how to define markets better for innovation. Here’s the original article This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.jtbd.one/subscribe?utm_medium=podcast&amp;utm_campaign=CTA_2" rel="noopener noreferrer">www.jtbd.one/subscribe</a>

Summarized: Understanding the Core Objectives of 'Martech Stack' Customers from a Jobs-to-be-Done Perspective

Mike Boysen shares insights into the evolution of First Principles and Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out! <a href="https://www.jtbd.one?utm_medium=podcast">www.jtbd.one</a>

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Mike Boysen shares insights into the evolution of First Principles and Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out! www.jtbd.one

Mike Boysen shares insights into the evolution of First Principles and Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out! <a href="https://www.jtbd.one?utm_medium=podcast" rel="noopener noreferrer">www.jtbd.one</a>

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Summarized: Understanding the Core Objectives of 'Martech Stack' Customers from a Jobs-to-be-Done Perspective

Summarized: Understanding the Core Objectives of 'Martech Stack' Customers from a Jobs-to-be-Done Perspective