This is a join activity between operations and marketing. Operations wants to know what they need to improve and what features to add before gearing up for a major marketing and sales campaign.

Marketing now knows it has a winner with data and testimonials. It needs from operations what is the final offer so they can identify target markets and start planning the campaigns.

Topics: Close out the project - what did you learn - the Numbers Close out the project - what did you learn - the Emotions Building the Generic Offer to Go Market Wide