This is really about being the first mover into a market. This is an absolute competency for large corporations where only the first big really generate outsized profits. The challenge is more daunting for smaller business except when taking advantage of the fear an economic contraction generates; now the small and agile have an advantage.

Our position and part of our marketing strategy is preparating to take advantage of events effecting small businesses by offering insights and solutions when demand begins to grow.

Topics: Advantages & Disadvantages of being first to market First to Market Competencies Taking Advantage of the Next Expansion