Before we discuss the beta testing in your co-development partner, let's quickily cover your overall marketing strategy. I thought the best methods was to look at the nature of your offer and what part of the market you are attempting to reach.

This is a simple model. Are you Reintroducing an existing but improved offer or is it really brand new? Then who are your target markets (accounts)?

By analyzing the risk, the safetest place to start is with existing customers with an improved offer. They know you and they know the offer - just not in its improved state. Once you have gained as much market share as possible (pr you can afford), the next step is to move to adjacent markets where you haven't sold before and the customers are similar - same buying persona. Once you have achieved as much market share as possible, now take more risk by going after new markets. Offer Type Lower Risk Higher Risk New Offer 2. Adjacent Markets 4. New Markets Same or Improved Offer 1. Existing Markets 3. New Markets Topics: Making the Offer More Generic Test Market Acceptance Go-Live