A note about the work “Ideal Customers” from Charlie Sorrenson for the Michigan Quarterly Review's Summer 2024 issue: Never was fashion more fraught for me than in the early days of transition. Clothing stores became a site of both potential power (here was the quickest and most effective means of signaling to the world how I wanted to be perceived) and acute discomfort. I wanted to explore this tension via the setting of a clothing store catering to transmascs, in the days before online shopping allowed us to experiment and make mistakes from the safety of our bedrooms. And I wanted to place into this environment someone wrestling with how they can and ought to express their own gender. What rules—of gender, of consumption, of service—govern our behavior? When we break them, what else is threatened?