Power Your Platform

SUMMER RECAST SERIES: Stretching Your Story Muscle: How to Create More Confidence + Better Content


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Today we’re exploring the topic of story stretching and how you can avoid getting stuck when comes to your own creative process.
Have you ever suffered from a case of BPS? Blank Page Syndrome is a condition that can slow your progress and leave you feeling frustrated and alone.
The truth is, there is a LOT of writing that’s involved when it comes to building a brand. Besides coming up with social media content and your ideal customer profile, there’s also the web site copy and emails and newsletters, not to mention your core platform content for your blog, podcast or YouTube channel.
But slow down for a moment – and let’s take a breath. Because you can do this.
What it comes down to is remaining mentally confident and flexible so we can respond to the needs of our business quickly and efficiently, with plenty of creativity to spare.
Throughout my years as a writer, I’ve adopted three tried-and-proven story stretches to help me stay flexible when it comes to new content creation, while also giving me a boost of confidence when it’s needed.
1 – Explore new paths.
Get out of your rut and go for a walk or take a drive! Movement creates momentum…
2 – Get back to play. Sometimes playing for the simple sake of playing is all that’s required sometimes. And when we lose ourselves in play, it helps unlock that creative part inside of us that so often gets lost as we become adults.
3 – Embrace new collaborations.
Collaboration is such a powerful tool, because it helps us get out of our own heads and see things from  a brand new perspective. I particularly enjoy working with women who don’t come from exactly the same type of background as me. As a creator and marketer, I pursue conversations with people
in different types of fields, to see how they’re solving challenges within their own industry. When I do, I’m always introduced to new ways of solving
problems, and it all helps me to stretch my own story muscle by causing me to look at the world through new eyes.
 
I hope these simple tips help you stretch your creative story muscle and remind you of all of the amazing gifts, talents and abilities you have inside you.
Let’s make Blank Page Syndrome a thing of the past. Good-bye writer’s block – hello, creativity!
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Power Your PlatformBy Kerry Ramsay, Story Coach