Deputy Chair of Zero Emissions Noosa, Mark Purcell, is on a mission to get 50,000 households to electrify and install batteries. He's electrified three homes, and now wants to spread the word to other householders about electrification and decarbonisation. He’s calculated that if he can get 50,000 households to electrify and install batteries one less gas peaker plant will be needed during critical hours of peak demand. But although he's fully committed to household electrification and decarbonisation, Mark didn’t start his own electrification journey for sustainability reasons.