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Summer Series: Slow Seasons in Business
It's so weird listening to episodes that aired in "pre-COVID times." Episode 13 aired over two years ago! It seems like so much of the world, and how we work within it, has changed. We wanted to revisit this important episode, and the tips we shared in it, to remind you and ourselves that maybe things aren't as different as they feel.
To recap: Episode 13 discussed the importance of knowing business trends and how to prepare for the slow seasons throughout the year.
When we look at the Disney Parks model it shows that December is the busiest month in the parks and late August is the slowest due to hurricane season. If we follow that trend, you can almost never find discounts for Disney in December, but see a lot more in line with the slower months. Obviously, this is no coincidence, and the tactic is meant to drive up foot traffic during the quiet months.
We also discussed offers that hit consumer "pain points," such as Canadian exchange rates, and how Disney offers too-good-to-ignore deals that make expenses much easier to swallow for their Canadian guests. 💰
What's most important to us with this Summer Series is to provide YOU with updated information and data from the first time you listened to these episodes.
That said, we did have some important things to add knowing what we now do about living through such unprecedented times:
- If you're a new business owner, DON'T look at 2020 as a sales comparison point. If you have data and sales from 2019 that is where you'll want to make your estimates because the last two years are definitely no reflection of how the next two years will look!
- Think about what you CAN do to ensure consistent sales, such as smaller, more consistent promos, or regular coupon offers. Think micro, not macro, and remind your audience that you are still there during your slow season.
The new takeaways from Ep. 13:
- Business won't be apples to apples when referencing your pandemic sales, don't reflect on those numbers and begin preparing for busier times.
- When it's slow – don't check out!
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By Nicole Boucher Yasmine Kashefi Spencer | Business Strategists
5
1919 ratings
It's so weird listening to episodes that aired in "pre-COVID times." Episode 13 aired over two years ago! It seems like so much of the world, and how we work within it, has changed. We wanted to revisit this important episode, and the tips we shared in it, to remind you and ourselves that maybe things aren't as different as they feel.
To recap: Episode 13 discussed the importance of knowing business trends and how to prepare for the slow seasons throughout the year.
When we look at the Disney Parks model it shows that December is the busiest month in the parks and late August is the slowest due to hurricane season. If we follow that trend, you can almost never find discounts for Disney in December, but see a lot more in line with the slower months. Obviously, this is no coincidence, and the tactic is meant to drive up foot traffic during the quiet months.
We also discussed offers that hit consumer "pain points," such as Canadian exchange rates, and how Disney offers too-good-to-ignore deals that make expenses much easier to swallow for their Canadian guests. 💰
What's most important to us with this Summer Series is to provide YOU with updated information and data from the first time you listened to these episodes.
That said, we did have some important things to add knowing what we now do about living through such unprecedented times:
- If you're a new business owner, DON'T look at 2020 as a sales comparison point. If you have data and sales from 2019 that is where you'll want to make your estimates because the last two years are definitely no reflection of how the next two years will look!
- Think about what you CAN do to ensure consistent sales, such as smaller, more consistent promos, or regular coupon offers. Think micro, not macro, and remind your audience that you are still there during your slow season.
The new takeaways from Ep. 13:
- Business won't be apples to apples when referencing your pandemic sales, don't reflect on those numbers and begin preparing for busier times.
- When it's slow – don't check out!