Are you ready for Summerfest?

Milwaukee World Festival’s President and CEO Sarah Pancheri and Chief Revenue Officer Kevin Canady sit down with WTMJ’s Sandy Maxx to preview Summerfest 2026, including this year’s including this year’s lineup, free admission deals, festival tips and what’s new on the Milwaukee lakefront. From amphitheater headliners to food, family activities and immersive art, they breakdown how to make the most of this year’s festival.