Tracy Carlson is the founder of Right-Brain Brands. As a consultant, speaker, and writer, she helps companies develop brands that people care about. Ones that brighten our lives.

The market today is glutted with products and services, yet there are precious few we’d mourn if they disappeared tomorrow–only 8%, according to a recent Havas Media study. Most brands do their job, but they leave us unmoved. The few that light us up inside do something very different. We need more of them, and her mission is to make this happen. Her latest book is entitled What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care.