In this episode of inFocus with David Coletto, we explore how Sun Tzu’s classic principles from The Art of War apply to Canada’s upcoming election. Discover why the Conservatives want to wage battle over cost-of-living while the Liberals prefer to focus on the “Trump factor,” and learn how each party is working to define the campaign on their own terms.

In this episode of inFocus with David Coletto, we explore how Sun Tzu’s classic principles from The Art of War apply to Canada’s upcoming election. Discover why the Conservatives want to wage battle over cost-of-living while the Liberals prefer to focus on the “Trump factor,” and learn how each party is working to define the campaign on their own terms.

Sun Tzu and the Art of War and the choice voters are being asked to consider

For the past 15 years, I’ve built one of Canada’s leading polling and public opinion research firms: Abacus Data. 

And in that time, my team and I interviewed hundreds of thousands of Canadians and hosted focus groups across the country.

This podcast will feature conversations with smart, curious, and interesting people who love politics, public policy, and figuring out what makes people think and act the way they do.

If you work in polling or market research, public affairs, public relations, government relations, advocacy, or in communications – this podcast is for you.

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For the past 15 years, I’ve built one of Canada’s leading polling and public opinion research firms: Abacus Data. And in that time, my team and I interviewed hundreds of thousands of Canadians and hosted focus groups across the country. This podcast will feature conversations with smart, curious, and interesting people who love politics, public policy, and figuring out what makes people think and act the way they do. If you work in polling or market research, public affairs, public relations, government relations, advocacy, or in communications – this podcast is for you.

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Sun Tzu and the Art of War and the choice voters are being asked to consider

Sun Tzu and the Art of War and the choice voters are being asked to consider