The Israelites have just conquered the Emorites and the Bashanites, the two mighty neighbors of Moab. Balak, king of Moab, worries that his nation would be the Israelites' next victim. He sends messengers to the Land of Midian, to Balaam, a famed non-Jewish prophet and sorcerer, asking him to come and curse the Jews. G‑d appeared to Balaam that night and instructed him not to go to Moab. "You shall not curse the people because they are blessed!"