Last month saw local game developers Grinding Gear Games sell their business for 100 million to Chinese technology company 'Tencent'.

In light of this, Michael Vermuelen, chairman of New Zealand Game Developers Association (NZGDA) joins Vaughn Davis to discuss the growing gaming world in NZ.

"Its the fastest growing creative industry in New Zealand."

The games we make do really well internationally, he says.

New Zealand gaming audiences take interest in genres across the spectrum, from violent action to education and nature games.

Game developers classify whether games target their appropriate audiences.

Business models for gaming have changed over time with games being much more accessible- the biggest area of sales tends to be online.

The gaming industry is heavily male with a slim 17% of females working behind the scenes.

Mr Vermuelen explains that increased diversity is on the horizon making for more diverse game creation.

Mr Vermuelen and Vaughn discuss the nature of the changing industry and NZGDAs role.

Also, Anna Connell joins Vaughn Davis talking apps of the week.

Science says we are what we tweet

Twitter surfaces who you are before you meet them- both Anna and Vaughn have got jobs off the site.

The University of Bristol analysed 7 billion words from 800 million tweets. Turns out we are most analytical early in the morning. The evenings reveal a more emotional and existential outlook.

Robot burgers!

A company in California has put millions of dollars of start-up funds towards making a burger-making robot.

Good idea? Waste of technology? Anna prefers a little bit of hand dirt.

Google 'Measure' measures up to iOS Measure

The app has the march on Apple which will allow measurement of real world objects through the phones camera.

Curiosity app: learn something new

The education app that promises everyday youll learn something new- an ecosystem which feeds you knowledge on a daily basis.

New app 'Crown' from Tinder turns dating into a game

At midday, Crown brings sixteen personalised matches forward. You have to approve finalist couples until a final match is crowned. Vaughn describes it as Survivor: the dating edition.

Sunday Social with Vaughn Davis, 7pm - 8pm on RadioLIVE and streaming live to the Rova app on Android and iPhone.

RadioLIVE.