Brands and companies can now give real world rewards for in-game achievements with a breakthrough in app mobile advertising platform.

Canadian internet entrepreneur and co-founder of Kiip, Brian Wong joins Vaughn Davis to discuss the platform that has 100 million users globally.

Kiips website explains that the app uses a proprietary moments methodology to create meaningful customer interactions and generate highly targeted, custom audiences

Annoying mobile advertising can lead you to dislike a brand and its publisher.

Exiting advertising pop-ups traditionally can be much like swatting flies, Vaughn says.

Working with 10,000 apps from Sweatcoin to WebMD, Kiip collaborates with app developers who want to respect these experiences and align to the moment users are experiencing with brands.

Mr Wong tells Vaughn about how and why Kiip came into being at the age of 19.

Also, Soccer or Football?

Paul Brislen joins Vaughn Davis talking apps of the week.

Amazon meets football

The dark horse of the content market has bought the rights to the UK English Premiere League to screen exclusively via the internet in years to come.

This is the first step by the English Premiere League in attempts to reach wider audiences, serving the English human right to be able to watch the football.

Mr Brislen believes that Rugby New Zealand should jump on board with it.

A digital detox

Yoga teacher Doug Moores has declared July 1st to be NZ digital detox day where were encouraged to turn all our devices off.

Moores is setting up a seven day digital detox camp for teenagers on Slipper Island, 3km off Coromandel Peninsula, during school holidays.

Vaughn believes its a bunch of poppycock.

Salad emoji goes vegan seriously!

The ginger-haired emoji family made some ripples last week, but the salad going vegan is next level.

Whats changed? The slice of egg that has been a salad emoji feature from day one is to be removed, leaving a boring lettuce and tomato salad.

Parenting site of the week, good old Plunket

Plunket.org.nz is a fantastic resource for NZ parents including health guides, connections to help and support and even a new series of half hour podcasts.

Sunday Social with Vaughn Davis, 7pm - 8pm on RadioLIVE and streaming live to the Rova app on Android and iPhone.

RadioLIVE.