Sunday Strategy

Why Are More Brands Turning to Halloween Horror? Can Columbia Tap Into Your Outdoor Death Wish?

We look at these stories and more in this week's Halloween issue of Sunday Strategy, including:

- The Turn to Brand Horror Ads

- The Rise of Flyers

- Sora as the Mascot for Our Age of Social Media

- Hiring to Fire Your Old Job with AI

- Streaming Behaviors

- The Sinister Overtones of Professional Wearable Tech

In addition, we have ads from Jeep, Ocean Spray, Columbia and AT&T.

Is there a value to the increasing world of professional certifications? Can Manscaped convince men to not send a d*ck pic?

In this episode of Sunday Strategy, we look at these stories and more, including:

- The Problem with Professional Certifications

- There's Never a Good Time for a Rebrand, But There Were Better Ones

- Volkwagen sell horsepower as a service

- AI Makes fake work for musicians

- What do Britons think of different professions?

We also have ads from: Irn-Bru, Apple, Manscaped, Uber Eats and Under Armour.

Can we ever accept Meta's vision of a 'superintelligent AI assistant'? How did Skoda use rude Tour De France Graffiti as an ad?

In this episode of Sunday Strategy, we look at these stories and more, including:

⁠- Meta's vision for a super intelligent AI assistant in our lives

- The problem with reward credit cards

- Can any brand sell wellness?

- Are smart glasses fashion or tech?

- The B2C gulf for B2B only brands in GenAI

We also have ads from: Skoda, Canadian Lung Association, IKEA and DirecTV.

Is it time to get rid of ‘Comms Phases’ and linear media thinking? How did Astronomer reply to ‘Coldplaygate’?

In this episode of Sunday Strategy, we look at these stories and more, including:

⁠- Rethinking Comms Phases

- What We May be Getting Right and Wrong About AI Pricing as Delta Expands It?

- Extreme Heat and Summertime SAD

- The Next Hottest Cafe May Be in a Living Room

- Gen Z’s Distance on Remote Work

We also have ads from: Astronomer, Carer’s Trust, Samsung and McDonald’s UK

Can Twitch fight French forest fires? Should a brand ever publicly shame people?

In this episode of Sunday Strategy, we look at these stories and more, including:

⁠- What are the risks when a brand publicly shames people?

- What happens when 16 year olds can vote?

- Are we seeing a US retail mirage?

- Unpicking US Country Culture

We also have ads from: Yumbo, Cash App, KFC and Sapeurs & Pompiers de France

Can Anywhere be a true 'third space' in modern culture? What confidentiality should we expect from AI? In this episode of Sunday Strategy, we look at these stories and more, including:

- How to Create a True "Third Space"

- It's Not a Side Hustle, Its Polywork

- The Myth of AI / Client Confidentiality

- When Shopping Bots Have to Have It

We also have ads from: Instacart, Lipton Iced Tea, Carlsberg, M&S and Soundtrack.

🪙 What does the US plan to remove the penny mean for $.99 pricing? We look at other countries who’ve made the same move and what happened.
In addition, this week's epsiode looks at:

🪙 Take the Penny, Leave $.99 Pricing

🤖 GenAI’s impact on ‘Brain Rot’ Content

🃏 How New grads Can Be ‘Wild Cards’

📱 If Anything Can Replace Our Phones

👕 The Loneliness of US Young Men

We also have ads from: Apple, Paddy Power, Doom, Progressive and Toblerone.

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.

To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast.

Welcome to the May 18th Edition of Sunday Strategy, where we look at six stories to think about next week, including:

- HBO's Self Effacing Brand Launch

- Can a Challenger Airline Succeed?

- Walmart's Tariff Balancing Act

- AI Yes Men Are Not Your Friend

- Scarcity in Social Media

In addition, we have ads from:

- Drogaria Sao Paulo

- Gymshark

- Mitcham

- Luminor

- K-Citymarket

- e-Toro

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.

To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast.

Welcome to the May 4th Edition of Sunday Strategy, where we look at five stories to think about next week, including:

- Meta's Infinite Creative vs. Creativity

- Vicarious Dating

- Navigating the Certainty Recession

- The Kids (And Most of US) Aren't Alright

- Place-Making vs. Space-Making

In addition, we have ads from:

- Neutrogena

- Tubi

- Tecate

- Irn Bru

- Life360

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.

To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast.

Welcome to the April 20th Edition of Sunday Strategy, where we look at five stories to think about next week, including:

- Meta's Filings Show Social Media's Departure From Social

- Parents on Spring Break

- Real Life Romantasy

- Geo-Guessing Comes to AI

- Electric Vehicle's Post Tesla Crisis

In addition, we have ads from:

- ESPN

- DoorDash

- BackMarket

- KFC

- IKEA