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Sunil Gupta on Data-Driven Digital Marketing Strategies
In this episode of The Parlor Room podcast, Chris sits down with renowned
marketing expert and Harvard Business School Professor Sunil Gupta to explore digital
marketing’s transformative power. Gupta delves into data analytics’ critical
role in shaping effective marketing strategies, highlighting how to use
insights to gain a competitive edge. He also breaks down the nuances of high-
and low-involvement products and how understanding those distinctions can guide
marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar
marketing budget or engaging with consumers across platforms, Gupta offers
invaluable perspectives on how you can help maximize your organization’s
digital marketing efforts.
Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the
executive program on Driving Digital Strategy
RESOURCES
HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv)
Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4)
Related HBS Online blog posts:
How to Advance Your Career with a Digital Marketing Certificate (https://hbs.me/2p933pcw)
7 Marketing KPIs You Should Know & How to Measure Them (https://hbs.me/3jnatdh5)
3 Engagement Strategies You Can Use to Retain Customers (https://hbs.me/yckjcbku)
What to Expect from HBS Online's Digital Marketing Strategy Course (https://hbs.me/2n4tsz3p)
How to Compete Effectively with Your Industry's Emerging Brands (https://hbs.me/58p65sma)
Watch this episode on YouTube: https://hbs.me/2p8mnj39
View all episodes
By Harvard Business School Online
4.6
2121 ratings
In this episode of The Parlor Room podcast, Chris sits down with renowned
marketing expert and Harvard Business School Professor Sunil Gupta to explore digital
marketing’s transformative power. Gupta delves into data analytics’ critical
role in shaping effective marketing strategies, highlighting how to use
insights to gain a competitive edge. He also breaks down the nuances of high-
and low-involvement products and how understanding those distinctions can guide
marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar
marketing budget or engaging with consumers across platforms, Gupta offers
invaluable perspectives on how you can help maximize your organization’s
digital marketing efforts.
Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the
executive program on Driving Digital Strategy
RESOURCES
HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv)
Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4)
Related HBS Online blog posts:
How to Advance Your Career with a Digital Marketing Certificate (https://hbs.me/2p933pcw)
7 Marketing KPIs You Should Know & How to Measure Them (https://hbs.me/3jnatdh5)
3 Engagement Strategies You Can Use to Retain Customers (https://hbs.me/yckjcbku)
What to Expect from HBS Online's Digital Marketing Strategy Course (https://hbs.me/2n4tsz3p)
How to Compete Effectively with Your Industry's Emerging Brands (https://hbs.me/58p65sma)
Watch this episode on YouTube: https://hbs.me/2p8mnj39
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